FREQUENTLY ASKED QUESTIONS

If you talk to a Realtor or Broker that claims to be an "Area Specialist'' in the Town or County you live in, you know that they are stretching the truth and perhaps breaking the law or just uneducated. The marketing concept of an "Area Specialist" was valid up to July 20, 2011 when Zillow filed for a $5.1 million initial public offering and was listed on the NYSE under the symbol "Z". Their marketing concept was to become the "Area Specialist'' for every Town or Country in America since a change in the Federal law required all Multiple Listing services in America make their data available to the public. A single Agent or Brokerage company could no longer claim the title of "Area Specialist" according to the Federal Trade Commission.

Real estate professionals often avoid discussing commission negotiability openly with their clients due to the need to generate sufficient revenue to offset substantial overhead expenses, compensate agents, and maintain profitability. Operating a real estate office entails various costs including rent, utilities, insurance, administrative support, legal fees, and liability coverage for employees to name a few.

By upholding comparatively higher commission rates, brokers can effectively manage these operating costs and allocate a significant portion, typically around 60%, as compensation to their agente which equates to approximately 1.5% of a home's sale price. In contrast, for independent brokers, like myself, without a team of agents to allocate commissions to, there's an opportunity to rebate the agent's share of the commission back to the home seller, providing a cost-saving benefit that can be passed directly to the client.

By leveraging this model, independent brokers can offer clients a unique value proposition, enabling sellers to offset costs and potentially enhance their financial return from property transactions. This approach underscores a more flexible and transparent commission structure geared towards maximizing value for clients in the competitive real estate landscape.

Listing your home on the Multiple Listing Service (MLS) is a crucial step in maximizing the visibility of your property in the real estate market. The MLS serves as a centralized database containing detailed information about homes available for sale, making it a key resource for real estate professionals, buyers, and sellers alike.

When your home is listed on the MLS, it becomes accessible to a vast network of local real estate agents who utilize this platform to search for properties that match their clients' needs. Additionally, online real estate platforms such as Zillow, Redfin and Realtor.com pull data from the MLS, further expanding the reach of your listing to a broader audience of potential buyers.

By leveraging the MLS, you can significantly enhance the exposure of your home, increasing the likelihood of attracting interested buyers and expediting the sales process. The widespread reach and visibility offered by the MLS make it an indispensable tool for effectively marketing and selling properties in today's competitive real estate market.

I support the notion of fair commission structures for clients, a perspective that resonates with the regulatory measures being considered by the Federal Trade Commission concerning the existing commission structure. Fair commissions not only benefit clients by reducing their selling expenses but also promote transparency and equity in real estate transactions. By advocating for fairer commission models, we can ensure that clients receive value for the services provided and navigate the real estate market with greater confidence and trust.

I provide a complimentary Appraisal (Broker Price Opinion) service to assist you in accurately determining the value of your home. This evaluation takes into account recent sales data from comparable properties in your neighborhood and incorporates current market trends and conditions. By leveraging this detailed analysis, you can gain valuable insights into the potential worth of your home, enabling you to make informed decisions when it comes to selling or refinancing your property.

We offer a comprehensive suite of real estate services catering to both buyers and sellers at a reduced cost compared to conventional brokers. Our commitment to delivering exceptional customer service and utilizing efficient business practices enables us to provide top-notch, personalized assistance without the premium fees typically associated with traditional brokerage firms. By prioritizing quality service and cost-effectiveness, we strive to offer clients a seamless and value-driven real estate experience tailored to their needs.

We challenge the outdated norm of traditional 5% to 6% commission rates by advocating for fair pricing aligned with the value we provide. Our belief is in offering a transparent fee structure that reflects the services we offer. While delivering all the essential services akin to traditional brokers, we pride ourselves on delivering a more personalized and attentive service experience, all at a reduced cost to our clients.

Our brokerage operates without the use of traditional real estate agents. Instead, our broker, Anthony J. Wiench, holds a California real estate license since 1992 (License No. CA BRE #01145903) and maintains active membership in various real estate boards and associations. This structure allows for direct engagement with clients and enables a more personalized and hands-on approach to real estate transactions under the experienced guidance of our licensed broker.

Our approach offers sellers the advantage of greater equity retention, as our fees are substantially reduced compared to traditional models.

We leverage cutting-edge proprietary technology to ensure that your home is showcased effectively in the market, facilitating a quicker and more efficient selling process.

Backed by over 32 years of experience, our broker, Anthony J. Wiench, brings extensive market insights and adept problem-solving skills to the table, ensuring that your home is sold at the most advantageous price point.

Our commitment to cost efficiency and streamlined operations enables us to provide clients with reduced fees without compromising on the quality of service. By focusing on minimizing overhead costs and optimizing business practices, we ensure that our model remains sustainable and client-centric, offering a valuable and cost-effective real estate solution.

With over 32 years of experience and a track record of over 650 successful transactions, Anthony J. Wiench brings unparalleled expertise to the table, guaranteeing top-notch service and results for all clients.

Change is slow in the real estate industry. Our innovative approach, streamlined operations, and lower commission rates are ahead of the curve, but many brokers are reluctant to change their traditional business models. However, times are changing, and I frequently receive calls from brokers around the country wanting to know how I structure my business.

No, we are transparent about our commission structure and any additional fees. The price you pay reflects the actual services provided.