Why charge 1% commission when everyone else charges 5-6%?


Anthony J. Wiench, Broker
CA BRE #01145903

I used to manage an office with many agents, but the high stress and costs led me to reconsider my approach. Charging 5% to 6% (or $50,000 to $60,000) to sell a $1,000,000 home seemed excessive. I decided to eliminate the overhead and agents, which allows me to offer lower commission rates to homeowners and still make a living. I charge a 1% listing fee while providing personalized customer service at a fraction of the cost.

By not constantly hiring, training, and managing agents, and not having to maintain a real estate office with all the associated overhead, I can now pass on the savings to home sellers.

By providing a personalized service I can focus more on my clients and their needs without the distractions of running an office with many agents.

Home values have skyrocketed over the last three to four years. Whether you have bought, sold, or even just looked into buying or selling a home in the past two years, you have undoubtedly noticed the increase in property values.

This increase has motivated many homeowners to sell to get the most out of their homes. In addition, many are curious and wonder, “What’s my house worth?”. If you haven’t already, you should look into the estimated value of your home right now.
Contact me for a FREE unbiased home appraisal!

The Reality of Real Estate Commissions

Negotiable by Law

In California, real estate commissions are legally negotiable. However, many Realtors® fail to disclose this fact. Why? Brokers need to maximize their earnings to sustain their business operations.

The Broker’s Overhead

Retail brokers face substantial overhead costs, including:

  • Telephones
  • Insurance
  • Secretaries
  • Attorneys
  • Workers' compensation
  • Maintaining a professional appearance to retain and attract agents

These expenses necessitate higher commissions to keep their business afloat.

Regulatory Changes on the Horizon

According to The Wall Street Journal, the Federal Trade Commission has initiated an investigation into real estate commissions. This investigation aims to implement regulations that will make real estate commissions fairer for home sellers.


In this hot real estate market, it makes sense to minimize your selling expenses. By choosing an independent broker like me, you can save money, receive excellent service, and benefit from a straightforward, transparent commission structure.

Call Anthony for a FREE consultation! (650) 999-9848


Phone: (650) 999-9848
Email: [email protected]

Anthony J. Wiench, Broker
CA BRE #01145903

One Point Realty

Serving San Francisco Bay Area

Information deemed reliable but not guaranteed. Minimum Commission is $5,950. If your home is currently listed with another real estate broker this is not intended to solicit that listing. Restrictions may apply.

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